Event Marketing for Artists – 19th March
Maximise your sales from an exhibition or open studio.
This will be a two part event with an initial workshop, then for those who would like one to one guidance, a clinic in the following weeks.
Learn what you need to drive sales before, during, and after an exhibition or open studio. Understand the process behind creating press releases, building awareness, driving footfall and continuing the sales beyond the event.
Isobel & Catherine will walk you through a step-by-step guide to crafting a press release, creating adverts and automating your email campaign, tailored to your art. You will leave with a personalised plan applicable to all future events.
I frequently lecture in local schools and colleges. I have a series of lectures institutions can select from, largely geared towards the upper end of school, college students and art groups.
‘Business for Artists’
The topics covered include:
‘Progressing an idea from concept to completion’
This lecture takes students through the process of developing an idea from a given concept to a complete work. This is aimed towards helping students develop a structured process to evolve their ideas beyond copying to creating their own, original work. I also cover the basics of copyright and using reference material.
‘A career in the arts’
The purpose of this lecture is to inspire those that may be considering a career in the arts and to give them a chance to question me as to the pros and cons of working in the art world. The career paths within the art world are many, varied and often very rewarding, both personally and financially, but sadly are often overlooked in favour of more traditional professions.